Oxford-based · Founded by Shane Goldsmith

LEXI &
GOLDIE

A portfolio of brands built on bold ideas. From lingerie to tech, everything we do has one thing in common — quality without compromise.

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The Brands.

Everything Lexi & Goldie do, all in one place.

Lexi & Goldie lingerie silk E-commerce

Lexi & Goldie Lingerie

Premium lingerie sets at accessible prices. Sourced carefully, sold direct. £9.99 flat rate including delivery. Every set hand-checked before dispatch.

Visit Shop →
Goldie71 streetwear Fashion

Goldie71

Streetwear and lifestyle brand. Bold designs, limited runs, premium quality. Built for people who don't follow trends — they set them.

Coming Soon →
G-Lock HomeGuard door access Smart Home

G-Lock HomeGuard

JARVIS for the house. Built in, not bolted on: microphones in the walls, speakers in the ceiling, a command centre flush in the wall and a touch screen by every switch. The door opens to your face, and the house handles the rest.

Visit HomeGuard →
G-Lock Ride e-bike security Vehicle

G-Lock Ride

Facial recognition for anything you own. Face or it doesn't move. GPS tracking, tamper alerts and a siren that won't be ignored, all on the bike itself.

Visit G-Lock Ride →
G-Lock Technology facial recognition Technology

G-Lock Technology

Facial recognition access control, vehicle immobilisation, and smart security. UK IPO Patent Pending 2613849.5. The tech backbone behind the brand.

Explore G-Lock →
Goldsmiths.ai website builder AI Platform

Goldsmiths.ai

AI-powered website builder. Build, host, and deploy a site with AI. Oxford-based, independently run, built for people who want to get online fast.

Try It →
G-Lock VPN encryption Security

G-Lock VPN

Military-grade privacy. Military-grade encryption. Powered by G-Lock technology. Because your data is yours.

Learn More →
G-Lock Storage secure vault Storage

G-Lock Storage

Facial-recognition-secured cloud storage. Your files, protected by your face. Monthly, annual, and lifetime tiers.

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The Tree social network Social · Pre-IPO

The Tree

A social network that grows like one. Trunk carvings that stay forever, branches for your people, leaves for the day, flowers for what matters. Built in Oxford to be taken public, because it isn't only Mark Zuckerberg who gets to float a social network.

Coming Soon →

By the Numbers.

9
Active Brands
66
Domains
£9.99
Flat Rate
Oxford
Based In
Lexi's Financial Target
£ 1.71B+
Group Valuation Target
Where The Value Sits
The Tree
£1,000M
Code-G
£500M
Goldsmiths.ai
£100M
G-Lock Ride
£50M
G-Lock Storage
£30M
G-Lock VPN
£20M
Lexi & Goldie
£10M

£1.71B+ of value across seven tracked brands. The Tree carries the ambition — a social network built in Oxford to be taken public, because it isn’t only Mark Zuckerberg who gets to float one. Code-G brings the facial recognition installations, the enterprise security contracts and the JARVIS concept. Every other brand feeds the ecosystem, and Lexi & Goldie lingerie keeps the lights on while the rest change the game.

So Far Achieved.

Not projections. Built, filed, paid for and live.

8

Live brand sites

G-Lock, G-Lock Ride, G-Lock HomeGuard, Code-G, G-Lock VPN, Goldsmiths.ai, Lexi & Goldie and The Tree. Every one resolving today, every one on hardware we own.

2

UK patent applications filed

2613849.5 for unified facial recognition across home and vehicle, and 2622207.5 for emergency medical record retrieval. Both filed in 2026 in our own name.

9

Brands built from nothing

From lingerie at £9.99 to facial recognition security. Nine brands, one owner, no licensees and no franchise fees.

1

AI website builder shipped

Goldsmiths.ai builds a site from a conversation and then hosts it, on our own servers, behind a real subscription gate. It exists and it runs.

0

Investors

Self-funded from the first day. No venture capital, no London money, no board to ask. Every pound spent was earned first.

100%

Own infrastructure

Sites, files and face data sit on servers in our own building, not in someone else's cloud. Nothing leaves the rack unless we send it.

66
Domains held outright, worth around £60,000 on their own. The web estate is an asset in its own right, before a single product sells. Registered, paid for and controlled by us, not rented from anyone.

The Story.

Built from scratch in Oxford. Not London.

Who We Are.

Lexi & Goldie is the umbrella brand for everything Shane Goldsmith builds. From lingerie to facial recognition technology, every venture shares the same DNA — premium quality, direct-to-customer pricing, and no shortcuts.

Based in Oxford, not London. Independent. Self-funded. Building real products that ship.

  • Founded by Shane Goldsmith
  • Oxford-based, not a London clone
  • Every brand built from scratch
  • Direct-to-customer — no middlemen
  • Technology and fashion under one roof

Get in Touch.

For partnerships, press, or general enquiries.

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